Updated: Feb 27
Okelani beauty is an inclusive, and refillable hair and beauty brand founded by Natasha Osei with a mission to provide natural hand-made beauty products crafted with an abundance of love, tranquility and Power. Through holistic solutions, Okelani stimulates individuals to release and let go to truly connect the mind to the soul, while embracing sustainable living. In this interview, we asked Natasha to share her entrepreneurial journey of becoming a founder of a sustainability focused beauty brand in the midst of COVID global pandemic.
What was your key driving force to become an entrepreneur?
It was the lack of work during the pandemic that drove me to create opportunities for myself. This was a ongoing process to get me to where I am, as I’ve always had a vision to create a better environment for the beauty world.
How did you start it and why did you pursue a beauty brand?
I started July 2020 in the midst of the unknown being in a global pandemic. I challenged myself to form a beauty brand based on my knowledge of holistic alternatives that rooted from Ghana, and the desire to embrace the versatility of black hair. I think it’s important to give back knowledge you have from your experiences in all areas of your life, because you never know who needs it or can benefit from it. For me, it was particularly important to pursue this beauty brand to create a community and to be able to contribute at a larger scale.
What has been the most challenging time for your brand so far & how did you overcome it?
It would have to be the fluctuation of sales, but that’s inevitable for any small business especially when it just started. One week your sales can be up, and another week your sales can be down. But, consistency is very important, and even if your sales are not what you want them to be one week, your content on social media will be and it creates a path for others. So if I am feeling down because of the lower sales volume, I just keep telling myself that you aren’t falling short, you’re just beginning and this is normal, and it is ok. From there, I just keep my chin up and keep going.
Why does this mission/cause so important to you and what is your key driving force to be in this business?
This mission is really important to me as I see an opportunity for the beauty industry to improve their environmental standards, and implement more holistic alternatives in their ingredients and to keep their products sustainable in the long term. In the midst of a global pandemic, this should give entrepreneurs in the beauty industry like myself to wonder what we can do better in our surroundings to sustain the longevity of products. Also, I believe what we put on our skin and body affects our mind and souls too, so I consider skin, hair, or body care is really important to us because it nurture all of our beings, holistically, by any means. Behind the scenes, the beauty industry has a lot of work to do, and I believe I am the driving force that it starts at.
Behind the scenes, the beauty industry has a lot of work to do, and I believe I am the driving force that it starts at.
What has been your most satisfying moment in business?
When your brand is being printed on our packaging, and people recognize the brand’s mission and values, it’s really fulfilling to see their reactions when they unravel the packaging and realize what they have signed up for! It creates an experience and momentum, and I enjoy curating it.
What would you say to other aspired beauty entrepreneurs out there about launching a brand and a beauty line?
Go for it. If I could get it done in a global pandemic then I’m sure you can, too! Know your mission and values of the brand first and let this be your driving force to creating ethical choices. It’s a journey, but that’s the beauty in it. Have fun with it, as not every moment is up for recreation and if you are having this vision to launch this, You are destined to do it.
Thank you so much for sharing your story and inspiring us Natasha!
Visit The Shop: https://www.okelanibeauty.com/
Follow IG: https://www.instagram.com/okelanibeauty/
Shop Ownership: Women owned, BIPOC owned, Black owned
Brand Creator: Natasha Osei
Brand Category: Clean Beauty (Low Impact, non-toxic, clean dyes and formulation or ingredients), Cruelty Free, Traceable Sourcing / Local Sourcing - production, manufacturing, suppliers in HQ's region), Environmental (Zero Waste, Upcycled / Recycled, No Micro-plastic, low impact formulation, etc.), Handmade/Artisan-made, Fair Pay or Trade/ Ethical Sourcing/ Safe Working conditions / accredited factories etc., Social Activism, Giving Back (B-Corps, % contribution to The Planet, etc.),