Updated: Mar 5
Sweeter Juice Beauty is an African & science based skincare line committed to providing sustainable and ethically sourced organic ingredients that brings results on your skin. Founded by Olunife Ofomata, an esthetician for over a decade and her medical doctor husband, Dr. Johnson Ofomata. We asked Olunife about her entrepreneurial journey.
What was your key driving force to become an entrepreneur?
I definitely attribute the driving force to me becoming an entrepreneur is knowing my God-given purpose in life. I grew up in the US, but I have fond memories of me lathering our family's Shea and Cocoa Butters all over me and enjoying other native ingredients as a young child in Nigeria. So I have a deep sense of purpose and mission to improve the livelihood of African farmers, and their families and communities, while providing the best products to my customers. This is my calling and my passion and I'm so grateful for the opportunity to share Sweeter Juice Beauty with the world for this mission.
How did you start it and why did you pursue a beauty brand?
My great uncles on my mother's side were Cocoa Farmers in the Nigerian state, which is currently the country's largest producer of Cocoa. My grandmother on my dad's side owned a shop where she sold Shea and Cocoa Butter and delicious goodies that helped inspire products I now develop in my line. I have been an esthetician for over a decade. During that time, I have helped my clients with their most challenging skin care concerns. Years of testing products, studying ingredients and seeing what works, has helped me to create a line of skincare products that both nourish the skin and help resolve the issues of hyperpigmentation, uneven skin, dark spots, dry skin, acne and fine lines.
What has been the most challenging time for your brand so far & how did you overcome it?
Right now, the most challenging aspect of my business is trying to keep up with the demand. We are boot-strapping the business, so trying to scale and keep products, ingredients and packaging in stock for our most popular products, like our best selling Shea Butter and Neem Dream Cream, has definitely been the most challenging part for our business.
Why is this mission or cause so important to you and what is your key driving force to be in this business?
Currently, the conditions and resource availability for the farmers in Nigeria and all across the African Continent are devastating. As someone with direct family lineage to the industries I wish to impact, I believe I was born to be a conduit to help improve the quality of life, farming equipment, resources and wealth for farmers, their families and their communities while providing the highest quality of sustainable and ethically sourced products. My goal is to also contribute positive impact throughout the entire Diaspora.
When the problem is bigger than beauty and even bigger than what you could do, or yourself, it's all the more reason to get started.
What has been your most satisfying moment in business?
I love hearing back from my clients how much they love our products and seeing their results as they show me so proudly! Many of them also support the social justice journey we are on to uplift and enrich the farmers, their families and communities.
What would you say to other aspired beauty entrepreneurs out there about launching a brand and a beauty line?
Really try to discover what is unique about your story and your why. Everyone always says to know what problem you are trying to solve and I agree with that as well. When the problem is bigger than beauty and even bigger than what you could do, or yourself, it's all the more reason to get started. Keep going, stay consistent and you will see the growth.
Thank you so much for sharing your inspirations and your entrepreneurial journey Olunife!
Visit The Shop: www.sweeterjuicebeauty.com
Follow IG: https://www.instagram.com/sweeterjuicebeauty
Shop Ownership: Women owned, BIPOC owned, Black owned
Brand Creator: Olunife Ofomata & Dr. Johnson Ofomata
Brand Category: Clean Beauty (Low Impact, non-toxic, clean dyes and formulation or ingredients), Plant Based, Cruelty Free, Traceable Sourcing / Local Sourcing - production, manufacturing, suppliers in HQ's region), Handmade/Artisan-made, Fair Pay or Trade/ Ethical Sourcing/ Safe Working conditions / accredited factories etc., Social Activism, Giving Back (B-Corps, % contribution to The Planet, etc.)